WHEN I BECOME A BEST SELLING AUTHOR
PART 4: THE EXOTIC COCKTAIL
By mid 2021, my team and I have organized numerous trainings, masterclasses, workshops and published dozens of articles around digital transformation, branding, marketing and skill monetization that have cumulatively impacted thousands of young people. Although we feel a sense of fulfilment as a team, I know deep within that the journey is just getting started.
In the course of tutoring, coaching and guiding young people into the skill economy, the question “WHAT NEXT?” comes up quite often. As an experienced brand Strategist with first hand mastery of the art of packaging and selling skills in the form of products and services, I have a bounty of experience and strategy to share with my students and mentees.
Here’s the twist. As an entrepreneur to the core, I find that my strategies are deep and sometimes apparently quite complex to transfer to my students. I can see the confusion in their faces when I break down the process of monetizing a skill with all the complexity of a full fledge business.
I know we are not “resonating on the same frequency” but I have disruptive strategies to share that are essential for their success. Then it hits me. The solution to it all – A finely blended exotic cocktail.
My face lights up, my mind fires up and my creativity kicks in as I think about the “taste of a cocktail” I’m about to make. I realise I can explore one of my super powers to break down the business side of skills in a way that is interesting, engaging and fun. The super power called story telling. So I try another approach. A unique approach. I start integrating complex business concepts into simple, engaging stories, making it both interesting and impactful.
And that is where the real magic happens. I find that when I share my story with my mentees, they get truely inspired, find clarity and define clear strategy to monetize their skills. I notice a deeper level of connection with my audience and record higher levels of success when I share my strateies through story telling.
That is how I define my writing style – a finely blended cocktail of strategy and fun.
And that is why the best seller (in making) captioned;
THE MAN AND THE BRAND
The Subtle Art of Selling Yourself, Skills and Knowledge
becomes a unique book that demystifies complex business and marketing strategies by subtly and sweetly integrating them into an intriguing story, masterfully crafted with thrills and chills that are sure to keep you on the edge from the first phrase to the last page.
A finely blended cocktail of strategy and fun which you can now taste here!
Enjoy the flavour
Ayeah Avisa
The Brand Strategist
