I know a guy…
A typical phrase used in Western movies which actually has a strong underlying
entrepreneurial meaning. No! This is no entertainment. Far from it, actually. I will show you what this phrase could mean to your business.
Simply put “I know a guy…” is a phrase often used when a special task is needed at professional level, requiring someone with unique skill sets.
Here’s the point: when next your clients come in contact with others who need the kind of services you provide, can they confidently say “I know a guy….” In order words, what is the probability that your clients will recommend your services to others? or even come back for more of your products or services?
Do you have a client retention strategy? A strong point that inspires customer loyalty?
At Graffiti Designs, our loyalty magnet factors are quality, reliability and customer service. The third particularly lacking in many Cameroonian businesses. We ensure that every client we come across has a reason or two to tell their networks “I know a guy/brand that builds amazing websites, graphics, marketing campaigns and writes excellent sales copies” (if you read untill this point, then this definitely got you soaked in – all the proof you need Lol)
Go the extra mile, add some extra value to your products or services and watch how sweet business gets when clients become your brand ambassadors. Research shows that clients are much more likely to buy when referred by another client. That means, customer loyalty strategy is a vital tool smart businesses use to keep money flowing in.
As you build that great product or service today, remember customer retention is just as important as customer acquisition.
Never Neglect existing clients!
My advise to you and there’s more! Go ahead to explore other insights on the blog.
Ayeah Avisa
Branding Strategist – Web/Graphic Designer & Copywriter